“ If you’re earning six figures in the Fortune 500 world, you can earn seven figures or eight figures in the private-equity-backed world of middle-market companies. ”
—Adam Coffey, Author of the Amazon Best Seller The Private Equity Playbook: Management’s Guide to Working With Private Equity
For most people, private equity is a complete mystery, and most media coverage of the topic is, unfortunately, negative. Yet there is tremendous opportunity for individuals who partner with private equity firms to generate outsized returns and create life-changing, generational wealth.
When it comes to entering the world of private equity, most entrepreneurs simply don’t know where to start. I’ve spent 20 years building wildly successful private-equity-backed businesses, and I saw a void in education on this topic. That’s why I wrote The Private Equity Playbook: Management’s Guide to Working With Private Equity.
In the book, I’ll introduce you to what private equity is, how it operates and how to find the right private equity partner among the 5,500 firms in existence today. You’ll learn the best strategies for operating within the private equity world and what questions to ask during each step of the process. These are lessons, incidentally, that apply to all types of businesses, not just those backed by private equity.
Over the past two decades, partnerships with private equity firms have exploded. Today, almost 50 percent of all mergers & acquisition activity involves private equity on one side or other of table, with trillions of dollars of capital invested. If you’re an entrepreneur, a business owner or a transitioning Fortune 500 employee, now is the time to get on board!
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Praise for The Private Equity Playbook
I purchased The Private Equity Playbook by Adam Coffey and, frankly, I couldn’t put it down. As a former owner of a nationally recognized middle-market service company, I wish that I had this book a few years ago. The author states that his book is a primer on the private equity business, but I believe that it is much more. I’ve read other books on the subject, but for brevity, de-mystification and just plain enjoyment this one beats them all—by a country mile.
Not all money is the same. And while this may or may not be your main point of concentration, understanding how money works, who to partner with and who to avoid will save you a lot of time in your entrepreneurial journey. Even if you’re more of an inventor type, it’s good to have enough knowledge on this side to be dangerous.
Writing for Inc. magazine about The Private Equity Playbook as one of eight books that can “give you instant inspiration”
Coffey’s style is as lucid as it is informal. His expertise is beyond reproach, as he has 20 years of experience running three private-equity-backed companies. Although his counsel can be rather broad—he carefully points out he’s “not providing legal, career, or financial advice in this book”—it will be no less insightful or helpful to the uninitiated. Coffey explicitly targets his book at two kinds of readers—CEOs who may be looking to sell private equity, and executives aspiring to C-suite positions at private-equity-backed companies. However, it should also be a valuable resource for anyone looking for a single-volume introduction. A well-designed, authoritative guide to private equity—even for inexpert readers.
There are nuggets of insight on nearly every page, and you’re left feeling mentored by a pro. Required reading for anyone climbing the corporate ladder or selling their business to private equity.
Last year I was approached by two PE firms, and I deflected their entreaties because I did not understand. This book helped me overcome my own ignorance. Not only is it an excellent primer on PE, but it is also a good management guide to running a business for maximum shareholder value and increased efficiency.
BUY THE PRIVATE EQUITY PLAYBOOK